Hi, glad to meet you
Hi, glad to meet you
People call me Will, because, as they say, “Where there’s a Will, there’s a way!”
I’m a product designer and founder passionate about how people think, learn, and create, and how design can make those experiences richer.
I love building ideas from scratch, blending psychology, design, and technology to create tools that feel intuitive, empowering, and a little bit magical.
I’m currently building haX, an AI-augmented workflow builder that helps people break down complex goals and execute them with more clarity and creativity.
Beyond projects, I’m fascinated by ideas, and I am keeping a Notion page of 100+ startup and invention concepts, from small workflow experiments to wild human–AI collaborations.
People call me Will, because, as they say, “Where there’s a Will, there’s a way!”
I’m a product designer and founder passionate about how people think, learn, and create, and how design can make those experiences richer.
I love building ideas from scratch, blending psychology, design, and technology to create tools that feel intuitive, empowering, and a little bit magical.
I’m currently building haX, an AI-augmented workflow builder that helps people break down complex goals and execute them with more clarity and creativity.
Beyond projects, I’m fascinated by ideas, and I am keeping a Notion page of 100+ startup and invention concepts, from small workflow experiments to wild human–AI collaborations.
Outside of Work,
my life is about 📸 🗺️ 🏄♂️ 🏋🏻 🧑🏻🍳
Outside of Work,
my life is about 📸 🗺️ 🏄♂️ 🏋🏻 🧑🏻🍳
When I’m not designing, you’ll probably find me in the kitchen, cooking and sharing meals with friends (and occasionally hunting down the best bites in town).
I also love photography, especially helping friends look their best through the lens. For me, it’s less about perfection and more about capturing quiet stories between people and places.
I’m curious by nature. I love one-on-one conversations, hearing people’s stories, and learning what makes them tick. I also enjoy trying new activities, from fencing and badminton to exploring new cities and solo travel adventures.
Whether I’m cooking, shooting, or exploring, I’m always chasing moments that make me feel curious, connected, and alive.
When I’m not designing, you’ll probably find me in the kitchen, cooking and sharing meals with friends (and occasionally hunting down the best bites in town).
I also love photography, especially helping friends look their best through the lens. For me, it’s less about perfection and more about capturing quiet stories between people and places.
I’m curious by nature. I love one-on-one conversations, hearing people’s stories, and learning what makes them tick. I also enjoy trying new activities, from fencing and badminton to exploring new cities and solo travel adventures.
Whether I’m cooking, shooting, or exploring, I’m always chasing moments that make me feel curious, connected, and alive.
